On Thursday, Politico reported on Republicans seeing it as “crucial” to tout the One Big Beautiful Bill this month as part of a messaging war:
The party sees this month as crucial for gaining ground in the messaging war with Democrats over the new law, which pairs an extension of Trump’s 2017 tax cuts with some of his campaign promises like “no tax on tips,” plus more funding for immigration enforcement and the military.
The story also talked about an event that JD Vance would be holding later in the day in Georgia to promote the law. At that event, JD Vance strikingly never mentioned the law as the One Big Beautiful Bill. Instead, mentioning it as the Working Families Tax Cut three times. That goes against how Donald Trump refers to it, but is something that has been pushed by Republican strategists. NBC’s Peter Nicholas, Garrett Haake and Olympia Sonnier reported on that in July:
Two Republican strategists said they are advising lawmakers to sell the act to a wider audience using different titles: the “Working Family Tax Cuts” act or possibly the “Trump Working Family Tax Cuts.”
That split between Donald Trump and JD Vance was largely ignored by the press. Possibly because they think so little of JD Vance. Or perhaps because they are bad at their jobs.